Field Notes

source

DoldAdress homepage

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The marketing homepage of DoldAdress.se (saved copy; provenance in the .raw.html companion), captured 21 July 2026. The service is operated by Alpha Securities AB and positions itself as “originalet sedan 2023” (the original since 2023). The page is sales collateral, so its claims are evidence of positioning rather than verified outcomes.

What the page offers

DoldAdress sells a subscription that suppresses a customer’s personal data across the Swedish people-search sites named on the page: MrKoll, Ratsit, Hitta, Eniro, Upplysning.se, Merinfo, and Birthday.se. The advertised components are:

  • hiding the customer’s details on those upplysningssajter and monitoring for republication with real-time alerts;
  • de-indexing name search results from Google (“avindexering”);
  • removing telephone numbers shown online;
  • an address alarm (“adresslarm”);
  • dark-web and data-breach monitoring;
  • identity-theft protection (“ID-Skydd”).

Three annual tiers differ mainly by the number of link removals and a per-link guarantee (“Länkgaranti”): Basic at 41 SEK/month (492 SEK/year, 5+ links), Pro at 48 SEK/month (576 SEK/year, 10+ links), and Premium at 58 SEK/month (696 SEK/year, 15+ links). Shorter three- and six-month bindings are offered at higher monthly rates. All tiers advertise free avindexering of upplysningar, address alarm, republication monitoring, and “365” support.

Terms and gating

Signup requires the customer to be at least 18 and to hold mobile BankID. The page promises a 14-day withdrawal right (“ångerrätt”), cancellation at any time, and no hidden fees, with payment through Klarna, card, Apple Pay, Google Pay, or PayPal. It displays an aggregate “4.9/5” rating and dated individual testimonials from early 2025.

What it is evidence for

The page is the primary artifact for DoldAdress as a market entity. It documents a live Swedish incumbent selling the suppression side of EU and Swedish data removal rights: the same certificate-bearing services analysed in Utgivningsbevis and people-search services are its explicit removal targets. It also evidences a “Länkgaranti” outcome promise against exactly the constitutionally protected databases whose removability is contested, which is the tension developed in the entity note.

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